Free SEO content

Free SEO content 2022

 Making content for your website that promotes high search engine rankings is known as content SEO. It covers every aspect of writing and organizing content for your website. What is SEO for content? Making content for your website that promotes high search engine rankings is known as content SEO. It covers every aspect of writing and organizing content for your website and you can get Free SEO content here.

What is SEO content?

To understand what marketers mean by SEO content, it's helpful to break the phrase down into its parts:

"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it through search engines like Google.

By "content" we mean any information that lives on the site and can be used on the site (more about the different types of content below).

So putting these two terms together: SEO content is any content created with the goal of attracting traffic from search engines.

I'm not going to tell you everything you need to know about SEO content here and you can get Free SEO content here. 

But here's a super quick refresher on what you'll need to do to SEO optimize your web content:

Keyword Research: 

If you want to generate traffic through search, it is best to do keyword research before you start writing. This way, you can target keywords for which there is already some search volume – in other words, write about topics (or find keyword gaps!) that people are already searching for information about.

Keyword Optimization:

 Know where and how to use keywords in your content for maximum search. (Learn more in our complete guide to on-page SEO).

Content Organization:

 The content on your website should be organized in a logical manner. Not only is this good for SEO, but it also helps your website visitors find other related content easily. (The longer they stay on your site, the better.)

Content Promotion: Increase the visibility of new content you create by sharing it on social media and linking to your content (both internally and from external sites).

A quick word about intentions

It's important to keep in mind that if your only goal is search engine traffic, your results will likely suffer. To please both search engines (which will reward you with high rankings over time) and potential customers and returning visitors, you need to offer value beyond search engine optimization. In other words, don't create "thin" content that ranks and gets clicks but doesn't add any value to the search engine user. Sites that promote "thin" content with low value risk being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Types of SEO Content

Free SEO content can include any of the following:

Product pages are the bread and butter of any retail e-shop. A good product page can serve as both SEO content and a PPC landing page.

Blog Posts –

         A blog is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your website. (Keep in mind that blogs are very flexible and you can use them to host any of the content types below in this list.)

Articles –

 Think newspaper article, interview or feature article. This is the main type of content you will find on most newspaper or magazine style websites.

Lists -

 A list is really just a type of article, but if you frame it as a list (like "10 ways to lower your energy bill" or "101 things I hate about Google"), it's easier to scan. These types of titles also seem more clickable when found in search results or social media feeds.

Guide –

 A guide is a longer piece of content that explains in detail how to do something. (Guides are often split across multiple web pages, although best practice is to allow users to view long content as one page if they wish.) You can publish a full guide on your website, or you can publish a summary or snippet that requires visitors to complete registration form to read the entire guide. This can be a good way to generate leads, but keep in mind that by putting up a sign-up wall, you will likely reduce the amount of SEO traffic you can bring to this guide.

Videos –

 In general, there are fewer videos on a website than pages of text; as a result, it may be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of website or business you run, videos can be a great way to attract and reach your audience. Consider creating video tutorials on how to use your products. Or show a process that relates to your business – for example, a plumber could make a video on how to clean a sink. (SEO Note: You may want to consider including a text transcript for your video. Here are some more tips for optimizing your videos.)

Infographics –

 Infographics, or large-format images that contain a lot of data (often in the form of charts or tables) on a single topic, can garner a lot of page views and links. However, since much of the content is embedded in the image and therefore not read as text by search engines, it is important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get you started.

Slideshow –  

A slideshow is a way to display a series of related images. Sometimes images are more important than text – say you're trying to show what all the stars wore to the Oscars. Here again SEO of your title, captions, image file names and so on is important as search engines don't have as much to 'read'.

Glossaries –

 I swear more people use Google to look up terms than a dictionary. (Do you even know where your dictionary is?) If you work in a niche industry, a well-built glossary can be a good way to capture some of your search traffic. Think cooking terms, medical terms, fashion terms, architectural terms…

Directories -

 A directory is a useful taxonomy of links to pages or resources related to a given topic. For example, a perfume blog can create a directory of places to buy perfume, from major department stores to independent shops across the country.

These are just some of the basic types of SEO content, but don't let this list limit you—the possibilities are practically endless.

How to create an SEO content strategy

If you're creating content haphazardly and hoping and praying that some of it will eventually rank, it's time to buckle down and commit to a more methodical SEO content strategy for the web.

Here are four steps to define and refine your Free SEO content strategy:

Define your goals

First, determine your goals as a website or business. Want to increase sales through your website? Do you monetize your website with ads and just want to increase traffic and return readership? Your goals will determine what types of content you should focus on.

Sleek, glossy online product page for razors

A great example of a minimal, yet sleek and elegant product page

If your primary goal is to increase product sales, attractive, informative product pages that are optimized for both search and conversion should be your primary focus. Your secondary focus could be useful blog content that illustrates when and how to use your products, linking to these pages where relevant (best if your blog is not entirely self-promotional).

If your site operates on an advertising model and the goal is to attract new readers through search, you'll want to focus on rich content (such as long articles or video resources that are informative, entertaining, or both) with "stickiness." ("sticky" content keeps visitors on your site longer or encourages them to return).

Consider your audience

Know your audience – Surveys and your analytics software can help you get a better idea of ​​your typical visitor or client. Consider creating marketing personas or characters that represent your ideal website visitors and customers. Then think about what kinds of content these people would be looking for Free SEO content.

Personal buyer concept

For example, if you run a B2B website that targets C-level executives, you may want to create high-level white papers that can be downloaded and saved for later reading.

If your business is targeting tweens and tweens, you may want to focus on frequent updates with less text and more images and videos. You'll also want to make sure your website is optimized for mobile use.

Create an editorial calendar

Once you have an idea of ​​who you're targeting and why, you can start building your editorial calendar. An editorial calendar is a schedule that determines when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it's especially important to create new content regularly if you have a blog), and it will also prevent you from coming up with a topic for new content at the last minute.

A few tips for creating and following an editorial calendar:

Use Outlook (or Google Calendar) –

 Share an editorial calendar with your entire marketing team. Set reminders for writers to get notified when the deadline is approaching.

Consider creating ongoing features – 

for example, a food blog might create a meatless recipe every Monday. Many blogs do a link roundup once a week (including this one). Create a category page for each ongoing feature so visitors can find all of your Meatless Monday recipes or link roundups in one place.

Allow yourself plenty of time when creating more complex types of content, such as videos and infographics. It often takes multiple rounds of editing to get it perfect, and search optimization can be more complex.

Don't Plan Too Far Ahead -

 Calendars often get derailed after a month or two due to changes in marketing goals, budgets or staff, so don't try to plan ahead for the next year and risk wasting a lot of time and effort.

Analyze and reassess

Finally, keep track of your website analytics. Regularly analyze your SEO content through content audits and SEO audits (or even a full site audit) to see what's working and what's not. There are plenty of tools and website comparators to help you with this. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals:

Study your successes so you can repeat these strategies –

 Look for patterns. Does your audience love videos? Then make more videos! Adjust your editorial calendar ahead so you can focus more time and effort on the types of content that really resonate.

Take time to update and improve older SEO content – ​​If you've tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, go back and re-optimize it for a new keyword. You can significantly increase traffic, for example, by including this keyword in the title and get this information from Free SEO content.

Keep your website under control:

 It is important to regularly evaluate your website as a whole as well as individual pages to make sure it is optimized for Google and search engines. To get started, use our free website benchmark for an instant Free SEO content and online presence audit.