Importance of Search Engine Optimization (SEO)

Importance of SEO:

To increase the traffic:

 If your business depends on customers visiting your website, you should take a moment and ask yourself if you are happy with the amount of business you are getting from your website. If the answer is yes and you're overloaded with work, you've probably already optimized your website or chosen another way to advertise. Since you are reading this article, you are probably looking for answers or suggestions on how to increase traffic to your website.

Optimization is important:

Now that we've gotten that out of the way, let's get down to why optimization is important. For starters, who wouldn't want more stores, right? I mean business is money and almost everyone I know likes to make more money. So, that being said, SEO is an essential part of the online community when it comes to actually making money. The reason I say this is because the web is a huge place.

Example:

Whatever your company sells or offers as a service, it probably offers many others. Some of your competitors have probably already optimized their sites. My point is that there are probably 100's if not 1000's of pages ahead of you in the search engine.

Effective SEO:

Professional SEO can rank your site and bring EFFECTIVE traffic your way. Let's use an example. Let's say you sell candles and you want your website to show up on Google when someone types in "candles".

Now there is definitely some competition for ranking in this key term, but not much. You are competing with roughly 7 million other sites using this term. Now you're probably thinking 7 million! That's a lot! It may sound like a lot, but it's not that bad.

Example:

The term "candles" has been searched a total of 2,580 times in the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let's say you're ranked #1 for a given term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of your total traffic to complete a sale, that's 258 sales.

Assuming the candle is $5 and each person only bought ONE candle. 5×258 = $1290 Not bad right? The hard part is done. This brings people to your website. Now all you have to do is sit back, relax and watch your sales grow. The possibilities are endless.