Why Are SERPs Important for program Optimization (SEO)?

Why Are SERPs Important for program Optimization (SEO)?

SERPs determine you can how your site appears on Google's first page.

For example, let’s say you rank your site on the primary page of Google for the keyword “how to start out a website”.

That is a great opportunity…

This means that, albeit you crack page 1, you almost certainly aren’t getting to get many clicks.

On the opposite hand, the SERP for “link building” is far less busy.

Why would you click on any of the ten blue links within the search results once you get your answer right there on the primary page?

That’s why you would like to focus on keywords that don’t have plenty of SERP features. That way, your result will stand out and obtain clicked on

With that, here is the weather of a typical Google SERP:

 

Google SERPs have developed continuously in recent years. At the end of the 1990s, search engines could only display simple snippets to landing pages. Now, the SERPs can now provide info boxes, called Knowledge Graphs, or provide a “carousel result.” The format in which the SERPs are provided is determined by the search query. If, for example, you search for a famous author or artist with Google, both the Knowledge Graph and the carousel will appear. This change in the SERPs occurred after the Hummingbird update. Since then, Google is also able to answer questions in the SERPs.

 

The SERPs can also provide information on nutrients in food directly, and if Google Image Search is used, clickable images will appear that lead to a new view and show the image source as well as the size of the graphic. Depending on the type of search, the SERPs can also consist only of news, videos, book titles or images.

 

Google has added many features to the SERPs, aside from the Knowledge Graph and carousel display. For example, users can search for and start booking flights directly in the SERPs or make a hotel reservation. In the US, you can also order food on the SERPs.

 

Google is named here as an example because users can take advantage of many features. The SERP structure is similar to the other major search engine providers.

Display is dependent on many factors

When the Google SERPs were first established at the beginning of the 2000s, they were relatively static and were roughly the same for every user using the same country-version of Google. Now they are dependent on many different factors. On the one hand, there are different ranking factors regarding the positioning of each snippet. Moreover, there are also further signals which influence the order of the results:

 

Registered users: if a google user is registered with their account, the search results will be adapted according to previous user behavior, provided that this is permitted in their data protection settings.

Browser history: if a user does not empty the Cache of the browser, Google obtains information regarding previous search queries with cookies, and adapts the results accordingly.

Location: if the geo-localization is activated, Google aligns the SERPs to the location of the user. In this way, search results to the search term "Pizza take-away" in Berlin will be different to that in Munich. With local search results, these will be combined with results from Google Maps.

Device: If a user searches via a mobile device, the search results will look different, as Google favors for example mobile optimized websites in the SERPs.

Ranking factors for the SERPs

Google's algorithms use hundreds of different factors to determine the ranking of a website in the SERPs. The prerequisite for ranking is that the Googlebot has crawled and indexed the page. Once these steps have been taken, the loading speed, quality of the content, quality of the incoming links, keyword focus and mobile optimization, for example, play a relevant role. In addition, user signals such as the return-to-SERP rate or the length of stay influence the placement on the search result pages. Google also considers SSL encryption to decide on the ranking for a website.